"200$ of free software"

I've been noticing more ads promoting free software from third-party sites. That might be fine if the software is open-source, but what's alarming is that these sites often try to charge for membership to download these "products." Here's one from a site advertising OpenOffice.org that was downright shocking, if not downright funny as well:



I suppose that they could mean "free" as in open-source ("free as in speech"), but if so, why would someone need to register for it anyway? For those looking for OpenOffice.org, it's free—as in speech and as in beer.